Transportation Specialists | Stewart Transportation
  • Team
  • Services
    • Our Services
    • Executive Transportation
  • Case Studies
  • About
    • Our Story
    • Careers
    • Blog
  • Contact
    • Become A Vendor
  • Menu Menu
Company Culture, Event Technology, Small Business

Small Business Social Media Reality Check Part 2

By Liz DeJesus, Marketing Manager

Welcome Back (hopefully)!

In my previous post, I touched on the social media dilemma I experienced as a time-strapped employee of a small business. I’ve come up with some advice that I hope you will find helpful as you embark on your own social media journey.

Let’s start off with a brief and simplified summary of what I think the experts would say a proper B2B social media strategy should include.

Develop Social Media Strategy – should include goals, platforms, audience, messaging, metrics, ROI, campaigns and content development.

Unique Content Curation– can be in the form of blog posts, giveaways, freebies, contests, videos, etc.

Create and/or Update all Platforms – for all platforms, update header graphics, descriptions, contact information, links, etc.

Create Publishing Schedule – create calendar based on unique content and known company milestones, product releases, developments.

If you think you can do all of this, then you most certainly should. The experts will tell you that you should do all of the above and then some. However, my reality was a bit different and I think many of you might find yours to be a bit different as well.

I was finding it hard to understand where our company fit in with all of the guidelines. Our target audience isn’t huge – meeting planners don’t make up a huge portion of the population – and we provide a pretty niche service for the industry (a service that doesn’t get a lot of attention!). That being said, pursuing a strategy that encompassed all of the “right” things to do seemed pretty irrational.

Here are a few things I’ve learned about small business social media.

Get Staff on Board

This can be a doozy. Many businesses are blessed with a tech-savvy staff who are fully engaged with social media. They understand the different platforms, how they work and the languages of each. Then there are the businesses made up of folks who do not view social media as a priority. And of course, there are the businesses who are mix of both.

Regardless of where your company falls on this spectrum, it is important for your entire staff to have a basic understanding of social media as it relates to them professionally. We had a meeting at the beginning of this social endeavor and explained how social media can benefit our company and our bottom line. We connected the dots for everyone and made sure they were comfortable with our direction. The more they understand, the more likely they are to get excited and provide valuable, share-worthy information with you.

This was incredibly important for our team because I am pretty dependent on them to provide me with content. They are on the front line of what we do. They have the stories, the pictures and they are the essence of what we do and who we are as a company.

Know Your Voice

Figure out what your social media voice is going to be and stick with it. Is it informative? Playful? Funny? Direct? Serious? A mix? Regardless of what your voice sounds like, try to keep it consistent. Think about it, would you want to befriend a person whose personality changed from one day to the next? Nope. Not up for that roller coaster ride.

It’s About YOUR Brand

That’s right, when it comes to social media, your business is sort of a big deal. That means that while it’s important to connect with your audience, success is directly linked to how you (the individual tasked with the company’s social media) connect with social media. Do you know the brand? If you don’t understand the heart and soul of what the company stands for, what your coworkers do on a daily basis and what your industry is like, then this just won’t work.

I have found it incredibly helpful to get on the ground with our program managers. I have worked the curb with them, stood in the rain with them, put in 15 hour days with them, worked with clients and bus companies, and seen just how hard they work to make our company successful. Because of this, I have a much better understanding of our company and our brand.

Be Realistic

Don’t beat yourself up when you can’t do it all. The most important piece of advice I can give to anyone starting out in social media is to figure out what works best for you. Spend some time deciding which social media platforms you want to focus on and determine exactly how much time you can dedicate to each. You should probably know going into it that you will experience some guilt and feel like you could be doing more, if there were only more hours in the day! You’ve got a lot on your plate and spreading yourself too thin won’t help anyone.

Social media is important but it can be overwhelming. Remember, you are a human being who is doing your best with the resources at hand. Pay attention to the trends and what’s going on but don’t let what someone else says define your social media strategy. Be original and try not to be too afraid to take the plunge. Social media should be FUN!

Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share by Mail
https://stewarttransportation.com/wp-content/uploads/2016/07/STS_Logo_Web-01.png 0 0 Liz DeJesus https://stewarttransportation.com/wp-content/uploads/2016/07/STS_Logo_Web-01.png Liz DeJesus2015-01-06 15:49:522016-09-06 15:50:09Small Business Social Media Reality Check Part 2
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

You must be logged in to post a comment.

Recent Posts

  • 7 Things You Should Know About Planning Transportation for Your Next Event
  • Starting a New Chapter a Year into Covid-19
  • Finding A New Way
  • STS & COVID-19
  • Thank you to our 2019 Retreat Sponsors!

Recent Comments

    Archives

    • July 2022
    • March 2021
    • November 2020
    • March 2020
    • January 2020
    • January 2019
    • December 2018
    • June 2018
    • May 2018
    • March 2018
    • July 2017
    • March 2017
    • August 2016
    • April 2016
    • March 2016
    • December 2015
    • October 2015
    • September 2015
    • June 2015
    • May 2015
    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • December 2014
    • November 2014
    • September 2014

    Categories

    • 30th Anniversary
    • Company Culture
    • Company Events
    • Customer Experience
    • Event Management
    • Event Technology
    • Hospitality Industry
    • Management Philosophies
    • Small Business
    • Uncategorized

    Headquarters

    418 East Iris Drive
    Nashville, Tennessee 37204

    Toll Free 888-292-6040
    Nashville Office 615-292-6040
    Seattle Office 425-502-8018
    AskSTS@stewarttransportation.com

    Copyright | Stewart Transportation Solutions, Inc. | Web Design & Development by Data Driven Design
    • Facebook
    • Twitter
    • Instagram
    • LinkedIn
    • Privacy Policy
    Small Business Social Media Reality Check: Part 1Celebrating 25 Years
    Scroll to top

    We use anonymous cookies and analytics to give you the best possible experience, and to help us improve the site. For more details, please check our Privacy Policy.

    Powered by  GDPR Cookie Compliance
    Privacy Overview

    This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

    Strictly Necessary Cookies

    Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

    If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.